Families Over Big Oil is a campaign focused on advocating for working families who are disproportionately affected by the policies favoring fossil fuel companies. The campaign highlights the economic struggles faced by families due to rising costs and government subsidies to Big Oil. It calls for legislative action to prioritize families over polluters.
Industry
- Advocacy
Services
- Campaign Strategy
- Web Design
- Identity
Press
Website
Design System
The visual identity of Families Over Big Oil reflects the urgency and importance of the cause. Our design system employs dynamic typography and impactful imagery to capture attention and convey the campaign's message with clarity and conviction. Each element is designed to resonate with audiences, reinforcing the call to prioritize people over polluters.
Campaign Strategy
Our campaign for Families Over Big Oil was crafted with a focus on strategic impact and emotional resonance. We developed a bold narrative that challenges the status quo and positions families as the central priority in policy discussions. By weaving together compelling storytelling and data-driven insights, we created a platform that not only informs but also inspires action against fossil fuel subsidies.
Messaging
We tailored our messaging strategy to engage key stakeholders and drive meaningful conversations. For policymakers, we highlighted the economic and social benefits of redirecting subsidies towards families. For the public, we emphasized the personal impact of these policies, fostering a sense of community and collective action.
Want results like this?
We’ve helped advocacy orgs boost conversions, grow supporter lists, and launch faster with clean design and custom development.