Accountable Tech came to us with a powerful mission: to hold Big Tech accountable and advocate for a safer digital future. Their existing website wasn't doing their vision justice. We crafted a bold, purpose-driven platform that amplifies their voice, strengthens campaigns, and empowers their team with tools for storytelling, SEO, and accessibility. The result is a website that embodies their mission and positions them as leaders in the fight for accountability in the tech industry.
Industry
- Internet Advocacy
Services
- Brand Identity
- Strategy
- Web Design
- Web Development
Press
Website
Website
Accountable Tech's website is designed to inform and inspire action, extending the brand's bold visual identity while staying rooted in its past. We focused on clarity and impact, creating a platform that makes complex issues accessible and drives engagement with their campaigns. The result is a site that amplifies their mission and empowers users to take part in the movement for accountability in Big Tech.
Brand Extension
We refined the logo and typography to align seamlessly with the website’s modern design, creating a cohesive digital identity that amplifies Accountable Tech’s mission. Adjustments to proportions and type hierarchy bring clarity and boldness to the brand, while vibrant yellow call-to-action elements inject energy and draw attention to key actions. These updates pave the way for a more accessible and engaging conversation around Big Tech accountability, ensuring the brand feels both authoritative and approachable in a digital-first context.
Love the site! I think y'all did it: Made something refreshed and more compelling while sticking to some of the bones in areas to save us time and respect our past work.
Zach Praiss
Campaigns Director