June 16, 2025
How to Build a High-Conversion PAC Website in 2025
From donation flows to email capture, here's how PACs can create websites that turn traffic into support in an election year.
PAC websites need to do one thing well: convert. Whether that's signups, donations, or mobilization—your design and structure should make it frictionless.
Here's how to build a high-conversion PAC site for 2025:
Optimize for Mobile First
Your supporters are on their phones. Make sure:
- CTAs appear within the first scroll
- Navigation is clean and clear
- Forms use large tap targets and auto-fill
A 2-second delay on mobile drops conversions by 30%.
Donation Flows Should Feel Easy
Your donation form should:
- Offer preset amounts tied to specific outcomes (e.g. $20 = 500 texts)
- Include Apple Pay, Google Pay, Venmo, and ACH
- Highlight recurring giving without pushing too hard
Capture Emails Everywhere
Email is still the most effective channel. Use:
- Exit-intent popups with strong value props
- Forms at the top, middle, and end of key pages
- Gated content like reports or endorsements
Even a 1% improvement in email capture compounds over a campaign cycle.
Reinforce Trust With Design
You're asking people to give—make sure the site:
- Looks fast, clean, and credible
- Shows where the money goes
- Includes compliance info in the footer
Small trust cues add up. Especially for first-time givers.
Final Thoughts: Form Follows Function
PAC websites aren't about awards. They're about outcomes.
In 2025, the best sites won't be the prettiest—they'll be the ones that get the most done.