Case study / Real Estate

The Durkovic Group

A new name at Christie's, built around the listings.

The Summit House from the listing gallery2210 Kinneloa Canyon Drive from the listing galleryThe Summit House interior from the listing gallery1521 North Kings Road from the listing galleryThe Summit House from the listing gallery1521 North Kings Road interior from the listing gallery
Overview

Tim Durkovic left a partnership to start his own group at Christie's International Real Estate. The old mark couldn't come with him, and a template site wouldn't hold the houses they list. We designed the wordmark and the monogram, wrote the brand book, and built WordPress around the photography.

A name that could sit with Christie's

He didn't want a cousin of the partnership logo. We sent three directions in Figma, then a second round of type. He asked for more space in the letters, then a signature; we kept going until the serif wordmark and the stacked monogram could sit on a Christie's listing without looking borrowed. Type, color, and use went into a brand book.

Built for the houses they actually sell

We treated each listing the way an auction house would. Photographs first, then price, beds, baths, square feet. Exclusive Properties is the grid; each house uses a template they fill in WordPress. A buyer looking at $12.75 million in La Verne, or a new build in Kinneloa Canyon, lands on the same template.

The Summit House

Foster Rhodes Jackson designed it in 1953. Barbara Bestor restored and expanded it. Five bedrooms, eight baths, 9,000 square feet in the hills above La Verne. The listing is a gallery first, and the desktop page is built to hold that.

The whole site, page by page

Home, Exclusive Properties, the listings, About, and Services share one system: the black ground, the gold serif, the stacked Durkovic mark. We built them together so a buyer can go from the grid to The Summit House without feeling like they switched sites.

Black, stone, and gold

Black is the ground. Gold is the name. Stone is the page. They log into WordPress and add listings; the brand book is there when the next one needs to look like Durkovic.