The marketplace the domain promises
We built the homepage to get to the point; a search bar over the hero car, live inventory right below it. No mission statements to scroll past before the cars.
Search by make, browse by category
We designed for two buyers; the one who types Porsche 911 and the one who browses. For the second we built six categories — Exotics, Supercars, Track Cars, Classic, Modern Performance, Rare & Collectible — and pages for forty-plus brands. Listing cards put price, mileage, and location up front.
A journal written to be trusted
The client didn't want AI-generated filler ranking under their name, so the Journal launched with buying guides, comparisons, and model histories. We published the standards behind them on the site; accuracy, transparency, community knowledge.
The whole site, page by page
Buy, Sell, Dealers, Journal, and every brand page came out of the same system; the near-black ground, the Saira display type, the red. We built them together so a dealer signing up and a buyer hunting a 911 would land on the same site.
A wordmark that says the address
People were always going to type sportscars.com, so the wordmark had to make the real address stick. The first round of marks was too reserved — it read like a software company, not a car site. We landed on a bold block wordmark with a red dot, and kept the red to a few other places: the search button and the active category.
Dark ground, signal red
We kept the site near-black, broke it with cream where there was a lot to read, and saved red for actions. Most of the color came from the cars. Dealers sign up and manage their own listings; inventory comes in by feed.