Global AI Youth Network (GAIN) is an independent, youth-led collective of researchers and advocates working to make AI serve people, not profit. They came to us to turn a fast-growing global movement into a brand that could carry it. We designed the full visual identity and built the website behind it — a bold, unmistakable system that gives thousands of young organizers across every continent one voice to rally behind.
An identity with a point of view
GAIN needed to look as serious as its policy work and as energetic as the students behind it. We built a bold wordmark around a custom node mark — connected points that read at once as a network, a synapse, and a movement. Paired with a confident, all-caps display type, the logo holds its own on any background, in any context.
A website built to organize
We designed and built the site to do one thing well — turn interest into action. Bold editorial layouts, a living chapter map, and a publications hub let a small team move fast, recruiting members, publishing research, and rallying chapters across every continent without touching a line of code.
Made to move on the phone
Most of GAIN's audience meets the movement on a phone, so we designed there first. The bold type, halftone imagery, and neon accents lose nothing at arm's length — the brand hits just as hard on a student's screen as it does in a policy briefing.
A palette with a pulse
Deep pine green and terminal blue anchor the system; bright green and neon yellow give it urgency. A periwinkle halftone treatment turns everyday photos of students and organizers into something that reads like a manifesto. It is a palette that signals credibility and refuses to be ignored.